Unshackled Wines x Coachella
Client: Unshackled Wines
Location: Coachella Valley, Los Angeles, CA
Art Direction | 3D Rendering | graphic design
The Ask:
I was brought on by Unshackled to capture the attention of high-profile Coachella attendees in the VIP area, drive sales, and create a brand immersion activation that would convert the target audience into brand advocates. The solution was a wine bar lounge where guests could engage with the experiential platform 'Dare to Play.' Designed to inspire the Status Seeker and Impression Maker to explore, discover, and take action, the activation encouraged participants to live 'life unshackled' by completing a festival dare, a social catalyst for everyone to enjoy.
The Vision:
I designed an experience that immersed consumers at the Coachella Festival into Unshackled's world, guiding them beyond their comfort zones through a brand-building concept that sparked a personal adventure-seeking action.
