Atypique Creative Campaign
Client: Atypique (Keurig Dr Pepper Portfolio)
Location: GTA |Toronto, ON
ART DIRECTION | graphic design
The Ask:
In a competitive consumer landscape where the 'sober curious' movement is rapidly gaining momentum, I designed the campaign for Atypique to enhance the discoverability of the brand, a part of the Keurig Dr Pepper portfolio, and its ready-to-drink mocktails in Ontario.
Given that Atypique was new to the market, I strategically targeted the Greater Toronto Area during a key consumption occasion for non-alcoholic beverages: the festive holiday season.
The Vision:
I designed a mixed marketing campaign that included targeted OOH, a strong digital media presence, and an experiential sampling component on the streets of Toronto. The campaign was timed to coincide with the busy festive season and continued with messages adapted for post-holiday occasions. This multi-channel strategy ensured broad exposure and engagement with the brand’s audience.
